City of Yarra local council Advocacy Campaign designed with vibrant colors and engaging photography for immediate visual impact.
The posters, eDM banners, flyers and corflute designs all clearly communicate community priorities, and encourages participation in the upcoming election. Working with the Advocacy team for the Launch of the campaign event.
The use of high-contrast hues of the Council’s pink brand colours was a choice based not only on the eye catching effect but the political neutrality as well.
Photos used are candid, high-energy images of real residents and local spaces rather than staged stock to capture diverse ages, backgrounds, and activities and to reflect community inclusivity.