One of the first jobs I had the joy of working with at City of Yarra local council was a Domestic Animal Management project to address the issue of people not cleaning up after their dogs in shared spaces like parks and sports ovals.
We had the idea that “There is no Dog Poo Fairy” to come and clean up - you must do it.
The results was a small, friendly fairy as the campaign mascot; a practical, warm character who quietly and magically picks up dog poo. The campaign encourages responsible dog ownership using a slightly whimsical yet matter-of-fact tone.
I made the fairy wear a utility belt with a bone-shaped bag holder and all colors are in line with the City of Yarra brand guidelines. Bold, legible text with headline clearly readable at a distance, secondary copy small and concise, and a clear call-to-action. I then created a simple gif direction for the animator who created this PSA video.
Positioning of A1 corflutes by entrances of the fenced off areas of dog park and sport oval fences. Material is recycled to consider the environment and yet durable enough to withstand Melbourne weather wear and tear.