I got to design the annual Festive Yarra for 2025. The brief was to taking the previous design from ‘contemporary’ to a bit more ‘traditional Christmas’ look and feel, to match the three Town Hall gol, red and green decorations.
The result was a bright Christmas campaign that worked well as flags, stage banners for the local annual public park event, bin corflutes, as well as email banners and social media.
Bold visuals, joyful message, and high visibility with strong brand presence.
Appointed via IVE Group I worked closely with the client to develop the product brochure for Rhino-Rack Australia, New Zeeland and USA. This was later used for translation to other languages.
I worked on this from concept to rollout, including layout, illustration and photo retouching.
Refresh of the City of Yarras Annual report design template.
Update layout, font size and make sure all colours are aligned with the council’s brand guidelines. Candid, local images, and charts to make it clearer, consistent with the brand, and more engaging. Making sure print and digital versions are accessible and responsive.
To create an extra level of clarity and impact, I designed an illustrative icon system tied in with a colour designated to each chapter of the ‘Community Vision and Council Plan’ segment.
This new template also served as the base for the Community Quarterly reports.
Rebrand of Simpli U Candles.
New logotype, refreshed packaging design and some social media content.
Worked on with BossMan.
I was thrilled to work on the 2023 BankSa Corner at the Adelaide Fringe Festival, via IVE Group.
The task was to dress up this Rubik's Cube of event hub, blending that year’s Fringe Festival poster creative with Bank SA’s branding.
The result was an interwoven design, featuring Bank SA’s mascot; the fabulous Piping Shrike appearing in the poster artwork, flowing from one panel to the other. It evoked festive movement, merging and marrying both the Bank SA branding and the festival assets.
One of the first jobs I had the joy of working with at City of Yarra local council was a Domestic Animal Management project to address the issue of people not cleaning up after their dogs in shared spaces like parks and sports ovals.
We had the idea that “There is no Dog Poo Fairy” to come and clean up - you must do it.
The results was a small, friendly fairy as the campaign mascot; a practical, warm character who quietly and magically picks up dog poo. The campaign encourages responsible dog ownership using a slightly whimsical yet matter-of-fact tone.
I made the fairy wear a utility belt with a bone-shaped bag holder and all colors are in line with the City of Yarra brand guidelines. Bold, legible text with headline clearly readable at a distance, secondary copy small and concise, and a clear call-to-action. I then created a simple gif direction for the animator who created this PSA video.
Positioning of A1 corflutes by entrances of the fenced off areas of dog park and sport oval fences. Material is recycled to consider the environment and yet durable enough to withstand Melbourne weather wear and tear.
Rebrand of Hornet Property Services.
New logotype and images for their website, fresh set of customised icons and printed booklet.
Via BossMan
Rebranding of the Swedish micro brewery Syrholns Bryggeri.
Updated look and feel, including new logo and fresh illustrations.
Last picture is of previous designs, also by me.
Campaign design in-house at Lovisa. Showcasing latest trend in fashion jewellery. Window decal – subtle yet clear, allowing light-box behind to shine through.
Online shop banners – Creative and on-brand temporary slides showing current sales and trends.
eDM’s – Fun and enticing direct marketing reflecting the product styles and personalities, while adhering to brand guidelines.
Cash register counter display – showing a playful step-by-step guide on how to mix and match hoops and charms. Thanks for having me lovisa.com
Roll out design for various sizes and formats including posters, advertising, banners, way-finding, large scaled print and pamphlets for Täby Centrum.
Layout, photo retouch, logo design, finishing arts, while I worked at Granath Havas Worldwide).
Small but fun logo design for botanical artist Carolyn Murdoch.
Jewellery catalogue i.e. product brochure for Efva Attling Stockholm.
VIP invitation for Efva Attling Stockholm.
I had the privilege to develop an advertisement campaign at Granath in Stockholm.
It was called “Solen går upp i väster” (the Sun Rises in the West), including direct marketing in form of personalised
3D-printed cufflinks with each receivers initials, booklet and branded packaging.
Advertising in magazines, at Arlanda international airport and outdoors in Stockholm CBD.
Information brochure and ads for Meet Darwin, an event at the centre. Layout, graphic design, photo retouch and finished arts.
